In 2018, Sony introduced that it was investing about $9 billion over three years into its picture sensor enterprise in a bid to dominate the digital pictures market. On the time, CEO Kenichiro Yoshida stated that the corporate’s goal is to change into the highest digicam model on this planet by 2021 and, it appears, that funding is paying off.
The most recent market evaluation reviews from Japanese agency BCN has proven that Sony has knocked Canon off the highest spot on the subject of year-on-year gross sales of mirrorless cameras.
In line with the 2019 BCN rankings – primarily based on gross sales figures between November 2018 and October 2019 – Sony’s marketshare has jumped from 31.6% final yr to 38%. In second place, Canon’s gross sales dropped to 36% from final yr’s 37.eight%.
Whereas it is good for Sony, the full-frame mirrorless snappers solely make up a fraction of the entire digital digicam gross sales. And that is the place Canon remains to be king, regardless of the slowing of gross sales. Sony, nonetheless, has taken the second spot in general digital digicam gross sales, relegating Nikon to 3rd place.
The total-frame mirrorless market is, admittedly, changing into a saturated place, with choices from not simply Sony, Canon and Nikon obtainable, however Panasonic as nicely. Sony, although, has been within the enterprise longer, with the others making their foray into full-frame mirrorless snappers in solely the final yr.
Canon might have supplied the common client essentially the most reasonably priced full-frame mirrorless choice within the EOS RP, but not many people were happy about the cropped video. Nikon, though, had excellent options in both the Z6 and the Z7, but none of the cameras could keep up with Sony’s superb autofocus system.
Firmware updates have since improved autofocus performance for both Canon and Nikon, but there’s something to be said about being able to take a camera out of the box and know you’ll be able to focus your subject in the blink of an eye.
There’s also the matter of lenses: where Sony has an established stable of superb glass for all its cameras, the others are still playing catch-up, with only a few native lenses available for each of the new lens mounts.
Given time, though, those sales figures might change as the number of native lenses available for each system increases, which could make Canon or Nikon a more appealing option for some, particularly if the price tags are competitive as well.
So whether Sony is able to keep up the momentum remains to be seen, but there’s no denying the company has some of the best full-frame mirrorless cameras in the business.